How does Coleridge tell the story in part 3 of Rime of the Ancient Mariner Essay Example for Free

How does Coleridge tell the story in part 3 of Rime of the Ancient Mariner Essay The opening line of part 3 in the first stanza, ‘THERE passed a weary time’, indicates to the reader that the Mariner is still in a state of suffering, continued from part 2. The capitalisation of the word, ‘there’, suggests that nature’s torture is only being directed at those on the ship. Coleridge furthers the idea of nature’s torture in this stanza through his use of death imagery, ‘each throat was parched and glazed each eye. ’ The word, ‘glazed’ implies a sort of mental vacancy or vegetation, whilst ‘parched’ denotes that they are completely dried out, not only are they dehydrated but they are dried out in the sense that the Mariner has now completely lost any remnant of hope and faith in nature. The enjambment in the line is used to highlight and emphasise the extent of the dehydration among the ship’s crew. However, by the 5th line, the tone of the stanza has become less sullen, shown through Coleridge’s deviation from the ballad form. The two extra lines mark the sense of hope newly acquired by the ship after they see a ‘something in the sky. ’ Both the second and third stanzas return to the traditional ballad form to show the ficklness of the Mariner’s hope. In stanza 2, Coleridge uses nebulous language, ‘shape’ and ‘seemed’, in this stanza in order to maintain the suspense caused by both the reader and the Mariner’s uncertainty about this ‘speck. ’ It’s also used to reflect the desperation of the Mariner, as his tone has become more positive despite the potentially dangerous object. The Mariner’s self-assured tone continues in the third stanza, shown through the structural device of punctuation, ‘A speck, a mist, a shape, I wist! ’ The exclamation is used in order to show the hopefullness of the Mariner, the internal rhyme used by Coleridge also creates an upbeat tone, as it speeds up the pace of the poem. Coleridge creates a contrast with the quote, ‘[the object] plunged and tacked and veered’, as the Mariner’s own ship is completely still, the contrast implies to the reader that, perhaps, this ‘sprite’ may be of the supernatural realm, as there is no breeze after all. In stanza 7, Coleridge deviates from the traditional ballad form, this time to make the reader aware of the threat that the shape imposes on the Mariner. Within the sestet, Coleridge uses a number of literary devices in order to communicate the danger the Mariner’s ship is now facing. We see the poet use elemental imagery with the quote, ‘the western wave was all-aflame. ’ The pairing of two conflicting elements, water and fire, almost seems unnatural, and is an example of the poem’s supernatural theme. Indeed, the imagery is used to indicate to the reader that the Mariner is now dealing with something supernatural. Coleridge also uses symbolism through the quote, ‘that strange shape drove suddenly betwist us and the Sun. ’ At this point, the Mariner is blocked from any source of light, and arguably, as God created light, this means he is completely cut off from God, and as a result any kind of assistance from God is being obstructed. Essentially, the mariner is unable to be protected or defended against any kind of harmful or supernatural being by this point. Similar symbolism is used in stanza 8, as ‘the Sun was flecked with bars’, suggesting that the sun has now been imprisioned by this object. The quote together with the simile, ‘through a dungeon-grate he peered’ implies that whatever has imprisioned the sun is perfectly capable of encaging the Mariner’s ship, increasing the fear felt by the Mariner at this moment in his story. In stanzas 10 and 11, the reader learns that ‘Death’ and ‘Life-in-Death’ are in charge of the mysterious ship. The personification and capitalisation of these two figures communicate to the reader the extent of their power. Coleridge triggers shock in the reader by abandoning the expected rhyme scheme, having an abccb rather than the routine and typically ballad-like abcb scheme, Coleridge’s manipulation of structure through capricious punctuation also adds to the shock; ‘is that Death? ’ A total of five questions are asked in stanza 10, creating a sense of both danger and uncertainty. In stanza 11, Coleridge is able to evoke shock from the reader once again when depicting ‘Life-in-Death. ’ The reader is first told that ‘her locks were yellow as gold,’ as the simile is fairly conventional, containing the typical romantic and regal imagery, Coleridge is able to fool us until he reveals that ‘her skin was white as leprosy. ’ The juxtaposition between ‘gold’ and ‘leprosy’ presents her as this liminal figure, whilst she has certain characteristics of a conventional seductress type; she is still ghost-like, even demonic. In stanzas 15, 16 and 17, Coleridge implies to the reader that Life-in-Death and Death’s trivialised game of death has led to the mariners’ deaths’ with the exemption of the Ancient Mariner. Already, on the first line of the 15th stanza, the ‘star-dogged Moon’ suggests that change is near. The Mariner communicates his constant guilt to the reader by prolonging the first line, ‘one after one’, the caesura, used to emphasise the slowing down of pace, also helps to reflect his remorse about the other mariners, who he feels responsible for. However, by the 16th stanza he speaks in a somewhat detached way as speaks with mathematical language, rather than emotionally engaged language, ‘four times fifty living men,’ despite his guilt. Alternatively, the Mariner may have become desensitised after, apparently, centuries of telling this story. Coleridge uses onomatopeoia in order to create a more vivid perception in the reader’s mind, ‘heavy thump, a lifeless lump. ’ The internal rhyme is used to heighten our auditory and visual senses even more, as it echoes the sound created by ‘thump’. The onomatopeic language is also used to echo the fact that the Mariner is now completely isolated. In the final stanza, we see another example of the Mariner’s feelings of guilt when he references his own shooting of the Albatross, ‘every soul†¦passed me by like the whizz of my cross-bow. ’ The Mariner’s routine remark about the Albatross at the end of each part suggest that his guilt is long lasting, as it has remained with him ever since. Essentially, the quote implies that his shooting of the albatross has resulted in the 200 deaths of his fellow mariners; part 3 leave us with the sense that the Mariner is now isolated, as well as wrapped up in guilt.

Managing a Crisis Using Public Relations Essay -- Business Management

Managing a Crisis Using Public Relations Handling Public Relations for any organization can be a very difficult task in any circumstance - even under simple, non-crisis situations. When a crisis strikes, that's when PR managers really have their work cut out for them. A PR manager must always be prepared for the inevitable crisis to happen because that is when their jobs are really tested by the public and the organization. American Wattage Corporation was planning to launch 'Greenergy' by Green Energy which focuses on creating a better solution to energy than electricity by using wind energy. My job as the PR manager was to formulate strategies to manage a crisis and make the most effective use of PR tools to communicate with all the publics. In this paper, I will give a summary of the simulation and how I handled the different tasks that were given to me as well as go into detail on how crisis management should really be handled. As the PR manager of Green Energy, my first task was to determine how to allocate my budget of $1 million to formulate a PR plan that would encompass all relevant aspects of corporate communications. I chose several ways in which to spend the budget allowed for PR ? I spread them out in four different categories: research team setup plan, media relations plan, marketing and PR advertising plan, and crisis management and communication plan. My second task was to handle a crisis that injured people because of our equipment. What message did the company want to communicate about the crisis to the public? Prior to reading week 4?s text, I chose that we would say ?No comment? because I thought it would be better to gather all the facts first then go to the public with the information. I will explain later in the paper why I should not have chosen that route. My third task was deciding on whether to come clean about what really happened on how those people were injured by the equipment. I decided to use great publicity choosing to do a major communication exercise and come completely clean which was the correct choice because that act alone could help restore credibility for the company. Handling a crisis can be very difficult for a company ? but what exactly qualifies as a crisis? According to Seitel (2004), a crisis is a ?situation that has reached a critical phase for which dramatic and e... ...004). The most effective crisis communicators are those who provide prompt, frank, and full information to the media in the ?eye of the storm? (Seitel, 2004). Silence not only angers the media but also compounds the problem. The quick rule to effective public relations communication is to ?tell it all and tell it fast? (Seitel, 2004). When information gets out quickly, this stops or minimizes rumors and nerves are calmed. The basic goals of crisis management are: 1) terminate the crisis quickly, 2) limit the damage, and 3) restore credibility. Following these goals will ensure a successful public relations plan for any organization. Crisis management definitely needs to be addressed in any organization ? although it is usually not a fun role for the public relations manager. However, if the appropriate steps are taken on how to handle crises, this will ensure the public that the organization can still be trusted no matter the situation. In the end, that really is the ultimate goal ? to be sure credibility is restored in the organization. References Seitel, F. (2004). The Practice of Public Relations, (Ninth Edition). Prentice-Hall: Upper Saddle River, NJ.

Beijing Market Entry Strategy

Beijing market entry strategy for Frozen Food This report aims to analyze the entry of frozen Beijing market. Use a SWOT analysis approach analyzes the company's strengths, weaknesses, opportunities and threats. The report has identified a marketing strategy of entry that will help our company to enter the market effectively. Contains: 1 Summary of the company 2 Frozen market in Beijing 3 SWOT analysis 4 Marketing strategy suggested input. Summary of the company Our frozen food company is only imaginary for this work.This is a company that wants to enter the Beijing market and it conducts a study to define the entry strategy. Our company sells all kinds of frozen food from cans to larger products. For now only work in Europe and we are planning to expand in the world soon. Frozen market in Beijing The frozen food market in Beijing is currently booming in China is expected to grow 16. 1 billion in 2012, mainly concentrated in big cities like Beijing and Hong Kong. The annual demand fo r frozen products is growing around a 3-4% in Beijing, provided by Datamonitor 2009Is such an increase, now, ASIAN SEAFOOD exposure has a new section called Frozen Food Asia, there is provided a forum for buyers to be face to face with suppliers of frozen food in several categories, which are the most important: Ready meals, Chilled and frozen meat products, Frozen fish, Seafood, Vegetables, Potato products, Fruit, Pizza, Bakery products, Cheese, Ice cream, Desserts SWOT ANALYSIS As our company wants to expand and take advantage of the boom that is taking frozen food in Beijing, you need to analyze the market.This section analyzes the company in terms of market Beijing adopting the SWOT approach. Strengths | Weaknesses | High Quality Products| Poor Operate systemExistence of large companies in the sectorUnfamiliar brand| Opportunities | Threats | Rise of frozen food in Beijing Growing | Rising raw material prices| Strengths High Quality Products For the development of our products u se high quality raw materials. It is this Which Helps the holding company its competitive advantages. Undoubtedly This value will make the company easy to Developing its new market. Weaknesses Poor Operate systemThe control overhead is one of the weaknesses that impede the growth of the company. Investment in research and advertising are very low in relation to its competitors. Also the management system of the company is also quite poor. Existence of largue companies in the sector There are already large companies in the Beijing market, and this is very opposed to seize important part of the market share. Unfamiliar brand Being a brand new, we have the problem that we are not known, and this makes it difficult for the company at first, because it affects sales. Opportunities Rise of frozen food in Beijing GrowingWe know that the frozen food market is constantly growing in Beijing, this will affect very positively to our company. Threats Rising raw material prices With the price of basic food and feed commodities on the rise, food manufacturers are increasingly facing pressure on their margins. In our company we use basic raw materials in large amounts. If raw material prices continual rise, it would thus lead to increased pressure on the company’s margins. MARKETING PLAN FOR THE FROZEN FOOD COMPANY Expand into the market for frozen food Beijing can succeed, because other companies already have.But for this we must make a general strategy and go step by step with the plans. The strategy refers to the innovation of feedback regarding the traditional values of the company. This calls for new product innovation strategy, distribution channels, sales promotion and development of new markets as well. The entrance to the Chinese market frozen food, in particular, requires that the plan adequately prepared as presented below. The process of globalisation has witnessed the rapid growth of international activities (Frank 1994).Once a firm expands its operations outside the borders of its own nation-state and outside the dominance of its own home culture, the influence of the host countries’ national cultures becomes reality (Fatehi 1996). Conducting business across international boundaries requires interaction with people and their organizations nurtured in different cultural environments (Kale and Barnes, 1992). Therefore the need for knowledge and understanding of the social-cultural difference between host country and home country becomes of paramount importance.For most western people, China is still a mystic country owing to its cultural features being completely different from those of western countries (Ghauri et al, 2001). Indeed, the traditional Chinese culture, in which Confucian philosophy is dominant, is a high context culture, which is opposite to western culture which is low context. It also has its own incredibly complex Chinese condition (guo qing), which always confuses western people (Ghauri et al, 2001). All of t hese make western negotiators feel difficult and confused when they negotiate with Chinese negotiators.Many failed negotiations are caused by the poor understanding of Chinese culture or lacking of awareness of the Chinese business negotiation style (Kirkbride, Tang ; Westwood, 1998). This is why more and more scholars are studying Sino-Western Business Negotiation in order to be more effective in negotiations with Chinese. CHOOSING A STRATEGY FOR ENTRY IN THE MARKET Choosing appropriate entry strategy To compare with its counterparts, our company has missed an early chance to develop the Chinese market. However, it may enjoy the advantages over the follower strategy in terms of initial market costs and questionable effectiveness.Indeed, for pioneer entrants, some factors such as demand uncertainty, entry scale, advertising intensity, entry time of followers, and the scope of the economy are all risk. Now for Our Frozen Food Company, it is more easily to develop effective entry stra tegy into the emerging market in Beijing. Moreover, studies have demonstrated that those innovative late entrants grow faster than pioneers and have higher market potentials and repeat sales rates. Moreover, they can slow the pioneer’s growth and reduce its marketing spending effectiveness.Nonetheless, in doing so as innovative late entrants, apart from the above mentioned general innovation strategy, the company needs to study how to build its distribution channel in short order and to develop it market share. In so doing, an effective way is to set up joint venture through the Frozen Food Company for to find an appropriate counterpart to merge it and use its distribution channel and factories. This strategy has been evidenced by many examples. Conclusion This work has analysed the FROZEN FOOD COMPANY case, to look at its entry strategy to Beijing of frozen food market.Although our company currently runs smoothly, it has to seek for new income point if it is fighting surviva l in the future. The Beijing frozen food market as an emerging market, although it is also competitive, provides a great potential to increase income. The company have its key strengths in developing new market, and it is right time to think about its future. However, the weaknesses accompanied with the company could be risk in developing new market, as well as external environment. In general, our company may make success in entry to Beijing frozen food market if following a proper marketing strategy.

Figueroa Surname Meaning and Origin

The Spanish surname Figueroa is a habitational name from any one of several small towns in Galicia, Spain, named Figueroa, from a derivative of figueira, meaning fig tree. Figueroa is the 59th most common Spanish surname. Alternate Surname Spellings: Figuero, Figuera, Figarola, Higueras, Higuero, Higueroa, De Figueroa, Figueres Surname Origin: Spanish Where Do People With the Figueroa Surname Live? While the Figueroa surname originated in Galicia near the border of Spain and Portugal, according to  Forebears  it is no longer as prevalent in that region as it is in many other Spanish-speaking countries. The Figueroa last name ranks 18th in Puerto Rico, 38th in Chile, 47th in Guatemala, 56th in El Salvador, 64th in Argentina, 68th in Honduras, 99th in Venezuela, 105th in Peru and 111th in Mexico. Within Spain, Figueroa is still most prevalent in Galicia, according to WorldNames PublicProfiler.  In the United States, the Figueroa surname is found in greatest numbers in the states of Florida, Texas, California, Arizona, New Mexico, and New York. Famous People With the Figueroa Surname Francisco de Figueroa - 16th century Spanish poetPedro Josà ©Ã‚  Figueroa - Colombian portrait painterCole  Figueroa - MLB 2nd baseman for the Pittsburgh Pirates- Venezuelan television hostPedro de Castro y Figueroa - Spanish viceroy of New SpainJosà ©Ã‚  Figueroa Alcorta - President of Argentina, 1906–1910Francisco  Acuà ±a de Figueroa - Uruguayan poet and writerFernando Figueroa - President of El Salvador, 1907–1911 Genealogy Resources for the Surname Figueroa 100 Most Common Spanish SurnamesHave you ever wondered about your Spanish last name and how it came to be? This article describes common Spanish naming patterns and explores the meaning and origins of 100 common Spanish surnames. How to Research Hispanic HeritageLearn how to get started researching  your Hispanic ancestors, including the basics of family tree research and country-specific organizations, genealogical records, and resources for Spain, Latin America, Mexico, Brazil, the Caribbean, and other Spanish speaking countries. Figueroa Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as a Figueroa family crest or coat of arms for the Figueroa surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male-line descendants of the person to whom the coat of arms was originally granted.   The Figueroa DNA Surname ProjectThe Figueroa Family Project seeks to find common heritage through sharing of information and DNA testing. Any variant spellings of the Figueroa surname are welcome to participate. Figueroa Family Genealogy ForumThis free message board is focused on the descendants of Figueroa ancestors around the world. Search past queries, or post a question of your own. FamilySearch - Figueroa GenealogyAccess over 1.2 million free historical records and lineage-linked family trees posted for the Figueroa surname and its variations on this free genealogy website hosted by the Church of Jesus Christ of Latter-day Saints. Figueroa Surname Mailing ListThis free mailing list for researchers of the Figueroa surname and its variations includes subscription details and searchable archives of past messages. Hosted by RootsWeb. DistantCousin.com - Figueroa Genealogy Family HistoryExplore free databases and genealogy links for the last name Figueroa. The Figueroa Genealogy and Family Tree PageBrowse family trees and links to genealogical and historical records for individuals with the last name Figueroa from the website of Genealogy Today.References Cottle, Basil. Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Dorward, David. Scottish Surnames. Collins Celtic (Pocket edition), 1998. Fucilla, Joseph. Our Italian Surnames. Genealogical Publishing Company, 2003. Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick. Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H. A Dictionary of English Surnames. Oxford University Press, 1997. Smith, Elsdon C. American Surnames. Genealogical Publishing Company, 1997.